Mr. Hurd

To ask the Secretary of State for Energy and Climate Change for which Google Adword online advertising keywords his Department and its agencies have paid in the last 12 months; and at what cost. ( 315468 )

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Joan Ruddock

Primarily as part of the Act on CO 2 campaign, the Department has paid for Google keywords (search words) over the past year to enable people to find information about energy, climate change and carbon reduction actions, quickly and effectively by taking people through to the Act on CO 2 website.

DECC has a specific account which contains keywords built around specific campaign-related themes such as loft insulation and the carbon calculator. There is also an account which is jointly funded with the Department for Transport, containing more generic keywords such as climate change and global warming and Act on CO 2 (as this is the call to action for both Departments’ campaigns).

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